Smartlead
by Smartlead
#3 in Sales & outreachBest for agencies
Instantly's closest rival, aimed at agencies. Unlimited mailboxes on every plan and white-label client workspaces, though white-label costs $29 per client.
What’s good
- Unlimited mailboxes on every plan
- White-label option for agency clients
- Separate SmartProspect lead finder
Heads-up
- White-label costs extra per client
- Base plan caps at 6,000 sends
The details
- Best for
- Agencies sending cold email for many clients
- Price
- From $39/mo (Base plan, billed monthly)
- Free plan
- 14-day free trial
- Skill level
- Built for pros
- Made by
- Smartlead
- Website
- smartlead.ai
- Price checked
- Sep 30, 2026
Where it ranks
- #3Sales & outreachBest for agencies
Compare with similar picks
| Rank in Sales & outreach | #1 | #2 | #3 | #4 |
|---|---|---|---|---|
| Price | From $59/mo | From $47/mo | From $39/mo | From $69/mo |
| Free plan | Limited credits; email sending capped | No | No | No |
| Best for | Finding leads and emailing them from one tool | Sending cold email at scale from many inboxes | Agencies sending cold email for many clients | Outreach across email, LinkedIn, calls and SMS |
| Skill level | Any level | Any level | Built for pros | Any level |
| Try it free | Start free trial | Start free trial | Start free trial |
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