Omnisend
by Omnisend
#5 in Email & SMS marketing
A cheaper Klaviyo alternative I'd consider for stores. Email and SMS together, AI form and report tools on Standard, and 24/7 support on every plan.
What’s good
- 24/7 live chat support on every plan
- Forms AI builds signup forms
- Free migration from your old tool
Heads-up
- Product recommender AI needs Pro ($59)
- Standard sends capped at 12x your list
The details
- Best for
- Ecommerce stores wanting email and SMS for less
- Price
- From $16/mo (Standard, 500 contacts, billed monthly)
- Free plan
- 250 contacts, 500 emails a month
- Skill level
- Beginner-friendly
- Made by
- Omnisend
- Website
- omnisend.com
- Price checked
- Oct 1, 2026
Where it ranks
Compare with similar picks
| Rank in Email & SMS marketing | #1 | #2 | #3 | #5 |
|---|---|---|---|---|
| Price | From $20/moMonthly; price scales with active profiles | From $9/moMonthly or yearly; yearly saves 10% | From $59/moMonthly or yearly; yearly ~17% less (Lite $49 vs $59) | From $16/moMonthly; prepay 3 months to save 30% |
| Free plan | 250 active profiles, 500 emails/mo, $5 of SMS/mobile messages per month | Free forever: up to 300 emails/day, no card needed | Up to 2,500 subscribers, unlimited sends, 1 seat; beehiiv branding | 250 contacts, 500 emails/mo, 500 web push; all features |
| Entry plan | Email $20/mo for 500 active profiles | Starter $9/mo for 5,000 emails/mo (500 contacts), billed monthly | Lite $59/mo billed monthly at 1,000 subscribers ($49/mo yearly) | Standard $16/mo for 500 contacts, billed monthly |
| What you get | 5,000 emails/mo; SMS extra (US toll-free $0.01 + carrier fees per send) | 5,000 emails/mo, 500 contacts, Brevo logo (removal +$12/mo), email support | Unlimited sends, 2 seats, 3 publications, automations; branding stays | 6,000 emails/mo (12x list), unlimited web push; SMS on Pro from $0.007/SMS |
| Cost per result | $4.00 per 1,000 sends ($20 ÷ 5,000 emails at 500 profiles) | $1.80 per 1,000 sends ($9 ÷ 5,000 emails) | ~$0.06 per subscriber/mo ($59 ÷ 1,000); sends unlimited | $2.67 per 1,000 sends ($16 ÷ 6,000 emails at 500 contacts) |
| Works with | 350+ integrations incl. Shopify, WooCommerce, Wix | 150+ incl. Shopify, WordPress, Stripe, Zapier; MCP for ChatGPT and Claude | Stripe, Shopify, Zapier, Make; API, Send API, webhooks and MCP | Shopify, BigCommerce, WooCommerce, WordPress, Wix, Ecwid, Shoplazza |
| Platforms | Not published | Web, API (SMTP relay, SDKs) | Web, API | Web, API |
| Best for | Online stores running email and SMS from customer data | Small businesses wanting email and SMS on a budget | Newsletter writers who want to grow and earn from a list | Ecommerce stores wanting email and SMS for less |
| Skill level | Any level | Beginner-friendly | Beginner-friendly | Beginner-friendly |
| Try it free | Try it free | Try it free | Try it free |
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