Mailchimp

Name: Mailchimp
Brand: Intuit

by Intuit

#4 in Email & SMS marketing

A familiar all-rounder I'd suggest for small businesses. Ready-made templates and an SMS add-on, but the AI tools start on the $20 Standard plan.

What’s good

300+ app integrations
SMS add-on on paid plans
Pay-as-you-go email credits option

Heads-up

AI tools start on the $20 Standard plan
Free plan capped at 250 contacts

The details

Best for: Small businesses that want a familiar all-round email tool
Price: From $13/mo (Essentials, 500 contacts, billed monthly)
Free plan: 250 contacts, 500 emails a month
Skill level: Beginner-friendly
Made by: Intuit
Website: mailchimp.com
Price checked: Oct 1, 2026

Where it ranks

#4Email & SMS marketing

Compare with similar picks

	Klaviyo	Brevo	beehiiv	Mailchimp
Rank in Email & SMS marketing	#1	#2	#3	#4
Price	From $20/moMonthly; price scales with active profiles	From $9/moMonthly or yearly; yearly saves 10%	From $59/moMonthly or yearly; yearly ~17% less (Lite $49 vs $59)	From $13/moMonthly plans; Pay As You Go email credits also offered
Free plan	250 active profiles, 500 emails/mo, $5 of SMS/mobile messages per month	Free forever: up to 300 emails/day, no card needed	Up to 2,500 subscribers, unlimited sends, 1 seat; beehiiv branding	250 contacts, 500 sends/mo (250/day), 1 seat
Entry plan	Email $20/mo for 500 active profiles	Starter $9/mo for 5,000 emails/mo (500 contacts), billed monthly	Lite $59/mo billed monthly at 1,000 subscribers ($49/mo yearly)	Essentials $13/mo for 500 contacts (after 14-day free trial)
What you get	5,000 emails/mo; SMS extra (US toll-free $0.01 + carrier fees per send)	5,000 emails/mo, 500 contacts, Brevo logo (removal +$12/mo), email support	Unlimited sends, 2 seats, 3 publications, automations; branding stays	5,000 sends/mo (10x contacts), 3 seats, 3 audiences, 24/7 email & chat support
Cost per result	$4.00 per 1,000 sends ($20 ÷ 5,000 emails at 500 profiles)	$1.80 per 1,000 sends ($9 ÷ 5,000 emails)	~$0.06 per subscriber/mo ($59 ÷ 1,000); sends unlimited	$2.60 per 1,000 sends ($13 ÷ 5,000 sends at 500 contacts)
Works with	350+ integrations incl. Shopify, WooCommerce, Wix	150+ incl. Shopify, WordPress, Stripe, Zapier; MCP for ChatGPT and Claude	Stripe, Shopify, Zapier, Make; API, Send API, webhooks and MCP	300+ integrations
Platforms	Not published	Web, API (SMTP relay, SDKs)	Web, API	Not published
Best for	Online stores running email and SMS from customer data	Small businesses wanting email and SMS on a budget	Newsletter writers who want to grow and earn from a list	Small businesses that want a familiar all-round email tool
Skill level	Any level	Beginner-friendly	Beginner-friendly	Beginner-friendly
	Try it free	Try it free	Try it free	Try it free

Customer reviews

No reviews yet.

Review this product

Share what worked and what didn’t. Reviews from buyers get a Verified Purchase badge.

Write a customer review

Also in Email & SMS marketing

See the full ranking

Do you make Mailchimp? Claim this listing to manage its details and sell it here.

Try it free