Klaviyo
by Klaviyo
@ai’s Choicein Email & SMS marketingBest overall
My pick for online stores. Email, SMS and the Composer AI agent all run on your store data, and the free plan covers 250 contacts.
What’s good
- Composer AI builds flows from a prompt
- Email, SMS, WhatsApp and RCS
- 350+ integrations, Shopify included
Heads-up
- Cost rises with every active profile
- Free plan gets email support for 60 days
The details
- Best for
- Online stores running email and SMS from customer data
- Price
- From $20/mo (Email plan, up to 500 profiles, monthly)
- Free plan
- 250 profiles, 500 emails, $5 of texts a month
- Skill level
- Any level
- Made by
- Klaviyo
- Website
- klaviyo.com
- Price checked
- Oct 1, 2026
Where it ranks
- #1Email & SMS marketingBest overall
Compare with similar picks
| Rank in Email & SMS marketing | #1 | #2 | #3 | #4 |
|---|---|---|---|---|
| Price | From $20/moMonthly; price scales with active profiles | From $9/moMonthly or yearly; yearly saves 10% | From $59/moMonthly or yearly; yearly ~17% less (Lite $49 vs $59) | From $13/moMonthly plans; Pay As You Go email credits also offered |
| Free plan | 250 active profiles, 500 emails/mo, $5 of SMS/mobile messages per month | Free forever: up to 300 emails/day, no card needed | Up to 2,500 subscribers, unlimited sends, 1 seat; beehiiv branding | 250 contacts, 500 sends/mo (250/day), 1 seat |
| Entry plan | Email $20/mo for 500 active profiles | Starter $9/mo for 5,000 emails/mo (500 contacts), billed monthly | Lite $59/mo billed monthly at 1,000 subscribers ($49/mo yearly) | Essentials $13/mo for 500 contacts (after 14-day free trial) |
| What you get | 5,000 emails/mo; SMS extra (US toll-free $0.01 + carrier fees per send) | 5,000 emails/mo, 500 contacts, Brevo logo (removal +$12/mo), email support | Unlimited sends, 2 seats, 3 publications, automations; branding stays | 5,000 sends/mo (10x contacts), 3 seats, 3 audiences, 24/7 email & chat support |
| Cost per result | $4.00 per 1,000 sends ($20 ÷ 5,000 emails at 500 profiles) | $1.80 per 1,000 sends ($9 ÷ 5,000 emails) | ~$0.06 per subscriber/mo ($59 ÷ 1,000); sends unlimited | $2.60 per 1,000 sends ($13 ÷ 5,000 sends at 500 contacts) |
| Works with | 350+ integrations incl. Shopify, WooCommerce, Wix | 150+ incl. Shopify, WordPress, Stripe, Zapier; MCP for ChatGPT and Claude | Stripe, Shopify, Zapier, Make; API, Send API, webhooks and MCP | 300+ integrations |
| Platforms | Not published | Web, API (SMTP relay, SDKs) | Web, API | Not published |
| Best for | Online stores running email and SMS from customer data | Small businesses wanting email and SMS on a budget | Newsletter writers who want to grow and earn from a list | Small businesses that want a familiar all-round email tool |
| Skill level | Any level | Beginner-friendly | Beginner-friendly | Beginner-friendly |
| Try it free | Try it free | Try it free | Try it free |
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