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From hubspot.com

HubSpot

by HubSpot

@ai’s Choicein Marketing automation & CRMBest overall

The safest all-in-one pick in my view. Start on the free CRM with Breeze AI, then add AI agents for content, prospecting and support as you grow.

What’s good

  • Free CRM with Breeze Assistant
  • AI agents for content and support
  • Marketing, sales and service in one

Heads-up

  • Professional starts at $890 a month
  • AI agents spend HubSpot Credits

The details

Best for
Growing teams wanting CRM, marketing and AI agents in one
Price
From $20/mo (Starter, per seat, billed monthly; $10 intro offer)
Free plan
Free CRM with Breeze Assistant
Skill level
Any level
Made by
HubSpot
Price checked
Oct 1, 2026

Where it ranks

Compare with similar picks

HubSpotActiveCampaignHighLevelAttio
Rank in Marketing automation & CRM#1#2#3#4
PriceFrom $20/moMonthly or annual; priced per seatFrom $19/moMonthly or annual; annual saves ~20% (Starter $15/mo)From $97/moMonthly or annual; annual = 10x monthly (Starter $970/yr)From $44/moMonthly or annual; annual saves 20%
Free planFree CRM for up to 2 users; 2,000 marketing emails/mo with HubSpot brandingNo free plan; 14-day free trialNo free plan; 14-day free trialUp to 3 seats, 3 objects, 50,000 records, 200 emails/mo
Entry planMarketing Hub Starter $20/seat/mo billed monthly (new-customer promo $10)Starter $19/mo for 1,000 contacts, billed monthly ($15/mo annually)Starter $97/mo billed monthlyPlus $44/user/mo billed monthly ($35 billed annually)
What you get1,000 marketing contacts, 5,000 sends/mo (5x contacts), 500 HubSpot Credits10,000 sends/mo (10x contacts), 1 user, 5 actions per automation3 sub-accounts, unlimited contacts and users; email/SMS/AI billed by usageUp to 10 seats, 5 objects, 250K records, 1,000 emails/mo, 500 credits/user
Cost per result$4.00 per 1,000 sends ($20 for 1 seat ÷ 5,000 sends)$1.90 per 1,000 sends ($19 ÷ 10,000 sends at 1,000 contacts)$0.675 per 1,000 emails sent (usage fee on top of the plan)Not published
Works with2,000+ apps incl. Microsoft Teams, Jira, LinkedIn, Aircall, Amplitude1,000+ incl. Shopify, WordPress, Slack, Stripe, Salesforce, ZapierStripe, PayPal, Square, Authorize.net, NMI; WhatsApp add-on $10/moGmail, Outlook, Slack, Zapier, Mailchimp, Segment, Outreach, Typeform
PlatformsWeb, iOS, Android, APINot publishedWeb, mobile app, APIWeb, iOS, Android, API; Gmail extension
Best forGrowing teams wanting CRM, marketing and AI agents in oneSmall businesses that run on email automationAgencies and local businesses replacing several toolsStartups wanting a modern, flexible CRM with AI agents
Skill levelAny levelAny levelBuilt for prosAny level
Try it freeStart free trialStart free trialTry it free

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