folk
by folk
#5 in Marketing automation & CRM
A light CRM I'd suggest for small teams. It pulls contacts from LinkedIn and your inbox, and AI assistants handle follow-ups and recaps.
What’s good
- LinkedIn extension and inbox sync
- AI follow-up and recap assistants
- Email campaigns built in
Heads-up
- No free plan after the 2-week trial
- Email sequences need the $60 Premium
The details
- Best for
- Small teams selling through LinkedIn, Gmail and WhatsApp
- Price
- From $30/mo (Standard, per member, billed monthly)
- Free plan
- 2-week free trial, no card
- Skill level
- Beginner-friendly
- Made by
- folk
- Website
- folk.app
- Price checked
- Oct 1, 2026
Where it ranks
Compare with similar picks
| Rank in Marketing automation & CRM | #1 | #2 | #3 | #5 |
|---|---|---|---|---|
| Price | From $20/moMonthly or annual; priced per seat | From $19/moMonthly or annual; annual saves ~20% (Starter $15/mo) | From $97/moMonthly or annual; annual = 10x monthly (Starter $970/yr) | From $30/moMonthly or yearly; yearly saves 20% |
| Free plan | Free CRM for up to 2 users; 2,000 marketing emails/mo with HubSpot branding | No free plan; 14-day free trial | No free plan; 14-day free trial | No free plan; 2-week free trial, no card |
| Entry plan | Marketing Hub Starter $20/seat/mo billed monthly (new-customer promo $10) | Starter $19/mo for 1,000 contacts, billed monthly ($15/mo annually) | Starter $97/mo billed monthly | Standard $30/member/mo billed monthly ($24 billed yearly) |
| What you get | 1,000 marketing contacts, 5,000 sends/mo (5x contacts), 500 HubSpot Credits | 10,000 sends/mo (10x contacts), 1 user, 5 actions per automation | 3 sub-accounts, unlimited contacts and users; email/SMS/AI billed by usage | 1 synced account/member, 500 email finds/mo, 2,000 messages/member/mo |
| Cost per result | $4.00 per 1,000 sends ($20 for 1 seat ÷ 5,000 sends) | $1.90 per 1,000 sends ($19 ÷ 10,000 sends at 1,000 contacts) | $0.675 per 1,000 emails sent (usage fee on top of the plan) | Not published |
| Works with | 2,000+ apps incl. Microsoft Teams, Jira, LinkedIn, Aircall, Amplitude | 1,000+ incl. Shopify, WordPress, Slack, Stripe, Salesforce, Zapier | Stripe, PayPal, Square, Authorize.net, NMI; WhatsApp add-on $10/mo | Gmail, LinkedIn, WhatsApp sync, Zapier, Make; 5,000+ integrations |
| Platforms | Web, iOS, Android, API | Not published | Web, mobile app, API | Web, Mac, Windows, iOS, Android, Chrome extension; API on Premium |
| Best for | Growing teams wanting CRM, marketing and AI agents in one | Small businesses that run on email automation | Agencies and local businesses replacing several tools | Small teams selling through LinkedIn, Gmail and WhatsApp |
| Skill level | Any level | Any level | Built for pros | Beginner-friendly |
| Try it free | Start free trial | Start free trial | Start free trial |
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