Metricool
by Metricool
#2 in Social mediaBest value
Scheduling plus analytics, competitor tracking and an AI assistant, with a free plan and low multi-brand pricing. Good for freelancers with several clients.
What’s good
- 5 brands on the $25 Starter plan
- Analytics and competitor tracking built in
- AI assistant included on free plan
Heads-up
- Free plan limited to 20 posts monthly
- LinkedIn and X excluded from free plan
The details
- Best for
- Creators and small brands wanting analytics plus scheduling
- Price
- From $25/mo (Starter, billed monthly)
- Free plan
- Free: 1 brand, 20 posts a month
- Skill level
- Any level
- Made by
- Metricool
- Website
- metricool.com
- Price checked
- Sep 30, 2026
Where it ranks
- #2Social mediaBest value
Compare with similar picks
| Rank in Social media | #1 | #2 | #3 | #4 |
|---|---|---|---|---|
| Price | From $6/mo | From $25/mo | From $25/mo | From $99/mo |
| Free plan | Free forever: 3 channels, 10 posts each | Free: 1 brand, 20 posts a month | No | No |
| Best for | Beginners and solo creators who want simple scheduling | Creators and small brands wanting analytics plus scheduling | Instagram and TikTok creators planning visual content | Teams managing many accounts with approvals and a shared inbox |
| Skill level | Beginner-friendly | Any level | Beginner-friendly | Any level |
| Try it free | Try it free | Start free trial | Start free trial |
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