Buffer
by Buffer
@ai’s Choicein Social mediaBest overall
The easiest scheduler to start with. Free covers three channels, the AI assistant helps with captions, and paid plans run $6 per channel.
What’s good
- Free plan with 3 channels
- AI Assistant included on every plan
- Simple per-channel pricing
Heads-up
- Free plan: 10 scheduled posts per channel
- Cost climbs as you add channels
The details
- Best for
- Beginners and solo creators who want simple scheduling
- Price
- From $6/mo (Essentials, per channel, billed monthly)
- Free plan
- Free forever: 3 channels, 10 posts each
- Skill level
- Beginner-friendly
- Made by
- Buffer
- Website
- buffer.com
- Price checked
- Sep 30, 2026
Where it ranks
- #1Social mediaBest overall
Compare with similar picks
| Rank in Social media | #1 | #2 | #3 | #4 |
|---|---|---|---|---|
| Price | From $6/mo | From $25/mo | From $25/mo | From $99/mo |
| Free plan | Free forever: 3 channels, 10 posts each | Free: 1 brand, 20 posts a month | No | No |
| Best for | Beginners and solo creators who want simple scheduling | Creators and small brands wanting analytics plus scheduling | Instagram and TikTok creators planning visual content | Teams managing many accounts with approvals and a shared inbox |
| Skill level | Beginner-friendly | Any level | Beginner-friendly | Any level |
| Try it free | Try it free | Start free trial | Start free trial |
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