Pencil
by The Brandtech Group
#5 in Ads & marketingBest for brands
Generates text, image and video ad variations and scores them before you spend. Aimed at brands and agencies more than solo users.
What’s good
- Predictive scores for each creative
- Launches ads to Meta, TikTok and Google
- Core plan starts at $14 a month
Heads-up
- Core caps at 50 generations monthly
- Built mainly for brands and agencies
The details
- Best for
- Brands testing many ad variations across channels
- Price
- From $14/mo (Core, billed monthly)
- Free plan
- 6 free ads in a guided trial
- Skill level
- Any level
- Made by
- The Brandtech Group
- Website
- trypencil.com
- Price checked
- Sep 30, 2026
Where it ranks
- #5Ads & marketingBest for brands
Compare with similar picks
| Rank in Ads & marketing | #1 | #2 | #3 | #5 |
|---|---|---|---|---|
| Price | From $39/mo | From $39/mo | From $32/mo | From $14/mo |
| Free plan | No | Free plan with limited credits | No | No |
| Best for | Small businesses making ad images and videos fast | Turning product links into short video ads with AI actors | Small brands making social posts and ads on a budget | Brands testing many ad variations across channels |
| Skill level | Beginner-friendly | Beginner-friendly | Beginner-friendly | Any level |
| Start free trial | Try it free | Start free trial | Start free trial |
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