Lose It!
by FitNow
#2 in Food & nutritionBest value
Simple and quick to learn. Snap It logs from a photo, AI Voice logs from a sentence, and a barcode scanner covers packaged food.
What’s good
- Photo, voice and barcode logging
- Free version with core tracking
- Low-cost yearly Premium option
Heads-up
- Less adaptive than MacroFactor
- Some features need paid Premium
The details
- Best for
- Beginners who want simple logging with photo and voice
- Price
- From $9.99/mo (Premium monthly; $39.99 yearly)
- Free plan
- Free version with core calorie tracking
- Skill level
- Beginner-friendly
- Made by
- FitNow
- Website
- loseit.com
- Price checked
- Sep 30, 2026
Where it ranks
- #2Food & nutritionBest value
Compare with similar picks
| Rank in Food & nutrition | #1 | #2 | #3 | #4 |
|---|---|---|---|---|
| Price | From $11.99/mo | From $9.99/mo | From $19.99/mo | See price |
| Free plan | No | Free version with core calorie tracking | Free tracking; Meal Scan needs Premium | No |
| Best for | People who want calorie and macro targets that adapt | Beginners who want simple logging with photo and voice | Everyday trackers who want the biggest food database | Quick photo logging with no fuss |
| Skill level | Any level | Beginner-friendly | Beginner-friendly | Beginner-friendly |
| Start free trial | Try it free | Try it free | Try it |
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