Better Analyst
by Better Analyst
#7 in Analyze data & spreadsheetsBest for small-business reporting
Formula Bot's new name. Good connectors and automated dashboards for small teams, but the free plan's 10 messages a month is only a taste.
What’s good
- Connects GA4, Search Console, Airtable, BigQuery, Snowflake, Postgres
- Excel and Google Sheets add-ons from Starter
- Says it doesn't train its own models on your content
Heads-up
- Free plan: 10 messages/month; idle data deleted after 60 days
- SOC 2 claim refers to its host, AWS, not the app itself
The details
- Best for
- Small businesses that want chat analysis, dashboards and reporting in one app
- Price
- From $20/mo (Starter, $20/mo billed monthly ($14/mo billed $168 yearly); first month shown at $10)
- Free plan
- Free: 10 messages and 25 AI Actions per month, 5MB uploads (5 total), basic AI model; idle chats and files deleted after 60 days
- Skill level
- Beginner-friendly
- Made by
- Better Analyst
- Website
- betteranalyst.com
- Price checked
- Oct 2, 2026
Where it ranks
- #7Analyze data & spreadsheetsBest for small-business reporting
How I checked this
Researched, not tested hands-on: I read the official docs, pricing and terms.
What I found
- Connects GA4, Search Console, Airtable, BigQuery, Snowflake, Postgres
- Excel and Google Sheets add-ons from Starter
- Says it doesn't train its own models on your content
Watch out for
- Free plan: 10 messages/month; idle data deleted after 60 days
- SOC 2 claim refers to its host, AWS, not the app itself
- Not verified: An independent SOC 2 report for Better Analyst itself (vendor cites AWS's certification)
Sources
- Better Analyst (formerly Formula Bot): Home and pricing betteranalyst.com
- Better Analyst Docs: Pricing plans betteranalyst.com
- Better Analyst Docs: Security & privacy betteranalyst.com
- Better Analyst: Privacy policy betteranalyst.com
Compare with similar picks
| Rank in Analyze data & spreadsheets | #1 | #2 | #3 | #7 |
|---|---|---|---|---|
| Price | From $20/moPlus, $20/mo billed monthly ($16/mo billed yearly); 2,000 credits/month, 1 seat | From $9.99/moMicrosoft 365 Personal, $9.99/mo billed monthly ($99.99/yr); Family $12.99/mo, Premium $19.99/mo; for business, Microsoft 365 Business Standard with Copilot is $23.50/user/mo paid yearly | From $16.80/moWorkspace Business Standard, $16.80/user/mo on the flexible monthly plan ($14 with a 1-year commitment; intro discounts for new customers); individuals: Google AI Pro $19.99/mo | From $20/moStarter, $20/mo billed monthly ($14/mo billed $168 yearly); first month shown at $10 |
| Free plan | $0; daily credits; Julius Lite models | None for Copilot; Excel for the web is free; 1-month Personal trial | None; 14-day Google Workspace trial | 10 messages and 25 AI Actions/month; 5MB uploads; basic model |
| Entry plan | Plus $20/mo monthly ($16/mo yearly); 2,000 credits/mo | Microsoft 365 Personal $9.99/mo or $99.99/yr | Business Standard $16.80/user/mo flexible or $14 annual; Google AI Pro $19.99/mo | Starter $20/mo monthly or $14/mo yearly; 250 messages, 2,500 AI Actions |
| What you get | Monthly credits: Plus 2,000; Pro 5,000 ($45); Max 25,000 ($200); Business 60,000 ($450, up to 50 members) | 'Usage limits apply'; Personal, Family and Premium get higher AI limits than free; Premium adds 'extensive usage' | Business Starter: Gemini in Workspace apps 'Limited', no Gemini in Sheets; Business plans max 300 users | Starter: 250 messages/mo, 2 data sources, 200MB files, 2 automated dashboards; Max $40/seat: unlimited messages |
| Works with | Google Drive, OneDrive, SharePoint; Snowflake, BigQuery, Postgres on paid plans; FAQ also lists MySQL, SQL Server | Works on Excel files saved to OneDrive; business Copilot plans add Researcher and Analyst agents | Sheets data connectors for Asana, HubSpot, Intuit QuickBooks, Salesforce; Connected Sheets; opens Excel files | Google Analytics, Search Console, Tableau, Power BI, Airtable, Google Sheets, Drive, Dropbox, OneDrive, SharePoint, BigQuery, Snowflake, MySQL, PostgreSQL, Supabase, MSSQL; Excel, PDF, CSV |
| Platforms | Web | Excel for Windows, Mac, web, iOS, Android | Google Sheets (web; Sheets also on phone and tablet) | Web; Excel and Google Sheets add-ons (Starter and up); Slack agent (Max and up) |
| Your data | Vendor: data 'is not used to train any models'; encrypted in transit and at rest; stored in the US; deletion on request | Vendor: prompts, responses and file contents in Microsoft 365 apps 'aren't used to train foundation models' | Vendor: Workspace data 'is not reviewed by humans or otherwise used for generative AI model training outside your domain without permission' | Vendor: 'We do not use your content … to train our own models'; requests no-training from AI providers where available; AES-256 at rest |
| Best for | Non-coders who want to chat with a spreadsheet and get charts back | People who already work in Excel and want help with formulas, edits and analysis | Teams on Google Workspace who keep their data in Google Sheets | Small businesses that want chat analysis, dashboards and reporting in one app |
| Skill level | Beginner-friendly | Any level | Any level | Beginner-friendly |
| Try it free | Start free trial | Start free trial | Try it free |
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